The second of this year’s big technology floats is almost upon us, with Pinterest expected to list on the New York stock exchange next week (James Dean writes). The usual euphoria has been replaced with an air of caution, though — and not just because of last month’s topsy-turvy debut of Lyft, the taxi-hailing service.
Pinterest’s software platform allows users to “pin” digital pictures on public and private boards. It is a popular tool for creative types such as product designers and architects, as well as families wanting to share interior design ideas. It has devoted fans, if not the mass appeal of a Facebook or an Instagram. The company was founded in 2010 by Evan Sharp, its chief design and creative officer, Ben Silbermann,